OG's Birth
OG Divine is the passion child of my brother and me. Despite working full-time jobs, we've always been deeply passionate about learning and embracing our culture and religion. One day, as we were browsing the internet in search of designs that connected us to our roots, we were disheartened by the lack of meaningful options available.
This moment of discontent sparked a vision, and the idea of Original Divine was born. Driven by a desire to create fashion that resonates with the soul and honors the rich heritage of Sanatan Dharma, OG Divine emerged as our way to bring culturally inspired, high-quality designs to life.
1st Collection: Embrace Tradition
Initially, we designed these pieces for ourselves, something we personally wanted to wear.
However, we quickly realised that there were many others like us, seeking a connection to their roots through meaningful fashion
2nd Collection: Deity Devotion
This collection is our way of bringing the divine essence closer to you.
Each of us have a "Ishta Devta" or a Devta or Bhagwan they have a stronger connection to.
We thoughtfully created these designs to invoke a sense of devotion and spirituality towards the particular divine.
3rd Collection: Minimalist
We realised that many people wanted to wear their faith without having the images of deities on them.
This insight led us to create the Minimalist Collection, designed to convey the same message through subtle design elements.
4th Collection: Timeless Wisdom
Casually reading about a few concepts in our religious books had us thinking, how can we convey the essence of these key concepts?
We designed this collection to offer insights and wisdom in a way that’s both meaningful and wearable.
A New Outlook
As the market became saturated with similar stores, we refused to compromise our creative vision just to compete. Instead, we took a two-month hiatus to redesign our entire brand—from our design approach to our production methods and overarching vision.
Aiming to create pieces that have a deeper meaning behind them, pieces that can be worn in any social setting and pieces that are a statement.
5th Collection: Echoes of Faith
The Echoes of Faith Collection emerged from this renewal with a simple yet profound intention: to reintroduce and re-tell the timeless stories that form the bedrock of our cultural heritage.
The idea was simple, the designs should act as a medium to initiate conversations about our culture in any social setting.
The Path Forward
Looking ahead, our vision remains steadfast: to continue exploring the depths of our cultural heritage and bringing those stories to life through fashion.
We are excited to announce upcoming collections that will delve even deeper into the intricacies of Sanatan Dharma, introducing innovative designs that honour our past while embracing the future. Additionally, we plan to expand our reach, bringing OG Divine’s unique blend of spirituality and style to a global audience.